Primed for Growth: Roberts AIPMC's full range of Tiger Leaf springs delivers strong, durable performance to a diverse, loyal clientele

MANILA, Philippines—Rarely does it happen that a vehicle owner, manufacturer, mechanic, or service dealer makes a profession of loyalty to a car part—much less to one hidden under a vehicle’s frame. But a brand of leafsprings developed by Roberts Automotive and Industrial Parts Manufacturing Corporation (Roberts AIPMC) has set an entire industry abuzz as it received nods of acclaim and approval from a rapidly growing clientele both in the Philippines and abroad.

Tiger Leaf springs was launched by Roberts AIPMC in 1994 under the same German brand that served Europe for over 120 years. Since then, Tiger has not only established itself as the country's leading line of leaf springs; it has also expanded to include conventional multi-leaf to parabolic (mono-leaf) types, each built to outlast the lifespan of a vehicle. Stamped with cutting-edge technology, strengthened by a world-class manufacturing process, designed with rock-solid durability and heavy-duty power, these leaf springs deliver the kind of enhanced performance suspension that customers are looking for, as well as a reliable, comfortable ride no matter how rough the road, or how heavy the load.

Leaf springs, or molye in Tagalog, serve as one of the most commonly used vehicle suspension technologies today. Taking the form of slender, arc-shaped spring steels, typically attached between the frame and axle of a car, these parts help spread load more widely over the vehicle's chassis—thus ensuring steering stability, easy handling, and maximum passenger comfort.

While leaf springs are meant to bend, flatten, extend, then return to their original shape, some easily falter under the weight of an overloaded vehicle; others deteriorate quickly after weeks, months, years of use; still others buckle simply under the stress of tough terrains and rough roads. In each case, the affected system parts pop, squeak, bounce, or clunk—exhibiting all the sounds and symptoms of poor, faulty suspension.

Roberts AIPMC distinguishes itself from the competition by making sure that none of the above happens, and by making Tiger Leaf springs as strong and as durable as possible. The process begins at the company's state-of-the-art 1,300-sqm. manufacturing plant at the Canlubang Industrial Estate in Cabuyao, Laguna, where each Tiger Leaf spring is manufactured from imported raw materials and developed to meet the international standards of original equipment manufacturers (OEMs).

Fatigue tests determine the durability, elasticity, and fatigue life of leaf spring assemblies; hardness tests, meanwhile, ensure that the leaves have been properly manipulated by the heat treatment process and hardened for maximum strength. Shot peening, a process in which steel shots are propelled at the tension side of each leaf, is also performed to increase the fatigue life of the springs and smoothen the surface of the leaves. And to verify that all the component parts, materials, and base fixings are fit for the application and vehicle for which the leaf springs are designed, load tests are performed. Throughout all these processes and tests, Roberts AIPMC conducts rigid quality control inspections, which are always guided by the company's ISO 9001:2008-certified quality management system. Tiger Leaf springs are further backed up by excellent after-sales services, delivered by a specialized support group formed to respond to the various needs of Roberts AIPMC customers.

It is thus hardly a surprise that Tiger is the only leaf springs brand trusted by Mitsubishi Motors Philippines, Toyota Motors, Isuzu Philippines Corporation, Nissan/Universal Motors Corporation (manufacturer and distributor of Nissan light utility vehicles) and Pilipinas Hino, among many others in Roberts AIPMC's list of OEM clients. More and more individual vehicle owners, mechanics, and service dealers are also recognizing the value-driven performance of world-class Tiger Leaf Springs.

Tiger Leaf springs are currently manufactured at a rate of approximately 600 tons a month. The rare loyalty that the brand has won, however, makes Tiger primed for even bigger growth: something that, judging by the way its leaf springs work, Roberts AIPMC will also be more than equipped to handle.

For more information about Tiger Leaf springs, visit www.roberts.com.ph.

Flawless chocolates—made even better by Delfi

Why are chocolates so succulently good? Because chocolates, to be very, very good, are supposed to be processed with perfection in mind and thus, there is no room for error. Everyone wants to eat chocolate so it has to be of excellent quality to be truly outstanding.

This is what Delfi, a top chocolate confectionery brand, always bears in mind in the manufacture of their world class-quality chocolates. Through meticulous research, including time-perfected recipes plus safe handling and processing of top-quality raw materials, Delfi is now able to make chocolates as perfect as possible to meet consumers’ discriminating demands.

To make everything perfect, Delfi, brought here in the Philippines by Delfi Foods, Inc., makes sure that the quality of each product that comes out of their factory is really top of the line. All necessary ingredients are infused on its products, like Goya and Knick Knacks, for example, and carefully handled to make them perfect in taste. “Aside from being an art, chocolate making is also a science. Precise timing and temperature of the cocoa is always carefully observed to make that signature Delfi taste in every Goya chocolate,” explains Nilo Chincuanco, General Manager of Delfi Foods, Inc.

The scientific side in making Goya involves putting up a dedicated team of product experts to oversee all chocolate-making activities and at the same time, rigorous safety and quality standards are met or even surpassed to make the perfect chocolate.

With the Delfi Quality Management System in place, plus globally recognized manufacturing standards like ISO 22000, HALAL certification, Hazard Analysis and Critical Control Points (HACCP), and Good Manufacturing Practice (GMP) as set by the Société Générale de Surveillance (SGS), all products that roll out of its factory are of more-than-adequate quality and free from other food safety hazards in order to protect the consumer.

“The credibility of the brand is at stake here so we cannot let our guards down. We continually find ways, through painstaking research and development efforts, on how to make our chocolates perfectly delicious and yet absolutely safe,” says Chincuanco.

Surely, with the breadth of food quality certification standards they put in place, Delfi is still able to make their Goya products affordable for every Pinoy. “Though affordable, it is no excuse to sacrifice quality and food safety. These two are always on top of our minds and are always in place in the entire manufacturing process,” Chincuanco adds further.

There is no denying that the perfect chocolate is made out of thorough and careful research, the best ingredients available, and proper food manufacturing processes—and Delfi makes sure that their Goya and Knick Knacks products has them all to make perfectly delectable chocolates.

Wanting for that ideal and faultless chocolate? The next time you crave for superb-tasting and extraordinary chocolates, try Goya Chocolates that come in bars, bite sizes, panned, wafers and other products that are a perfect fit to the Filipino chocolate palate and of course, Knick Knacks. These premium-quality and affordable brands are what every chocolate-loving Filipino rightfully deserves—and should not miss.

So head off to the nearest major supermarkets, leading groceries and convenience stores nationwide—and even pharmacies, too, and heartily share those delightfully-tasting Goya and Knick Knacks chocolates with your family and friends. It’s the best way to spend any chocolate day.

Or be a Goyaholic.

Join us on Facebook at http://www.facebook.com/GoyaChocoholics.

Donations Are Now Accepted for the Bloggers Give Back Project

In our efforts to help our fellow kababayans who are victims of the recent deluge in our country, we are now accepting donations of any kind in line with the Bloggers Give Back project.For those who are living in Manila, you can drop off your donations at The Manila Residences, right across Brother Andrew Gonzalez Hall of DLSU and beside Shell station. You can email Stef dela Cruz at contact(at)stefdelacruz.com for details

For your cash donations, you can send your cash donation via Paypal at lee.christianmelanie(at)gmall.com.

Donations will be accepted until August 17, 2012. All donations will be inventoried and forwarded to Blogger SEO Facebook group, to be distributed to flood victims.

TRAILER NOW PLAYING OF THE MASSIVE, EPIC, MONUMENTAL “LIFE OF PI” MOVIE

Based upon the bestselling book by Yann Martel, LIFE OF PI tells the story of a young man’s incredible survival at sea against impossible odds. A remarkable technological breakthrough in 3D epic adventure, PI is an emotionally captivating experience that will inspire, touch and transport audiences to a place of discovery that they will never forget.

Winner of the pretigious Literary Awards Hugh Maclennan Prize for fiction in 2001 and the Man Booker Prize in 2002, Yann Martel's "Life of Pi" is now a movie adaptation by 20th Century Fox helmed by filmmaker Ang Lee and is starred by newcomer Suraj Sharma as the titular character Pi Patel.

When Pi Patel, a son of a zookeeper turned sixteen, his family emigrate from India to North America aboard a Japanese cargo ship due to the prevalence of political unrest. An extraordinary God-loving boy whose passion for stories is unmatched, has an encyclopedic knowledge of animal behavior and practices his native Hinduism along with Christianity and Islam.

When the ship capsized due to a massive storm, Pi finds himself in the company of a hyena, an orangutan, a wounded zebra and a 450-pound Bengal tiger aboard a lifeboat in the middle of the ocean. Finally reaching the shores of the coast of Mexico, the Bengal tiger who goes by the name of Richard Parker flees to the jungle and Pi left on his own is interrogated by the Japanese authorities who refuse to believe his account.

On board the titular character is Suraj Sharma as Pi who debuts in the film. Suraj Sharma, 17, is a student who lives with his mathematician parents in Delhi, India. He has no previous acting experience and was cast following an extensive, months-long search. Over 3000 young men auditioned for the part.

Sharma landed the role of the lead role after a worldwide talent search headed by the film’s director Ang Lee, Academy Award®-winning filmmaker for his work in “Brokeback Mountain.” “Suraj is Pi,” Lee continued. “During his audition, he filled the room with emotion, much of which he conveyed simply through his eyes. His natural ability to believe and stay in the world of the story is a rare treasure.”

Lee, whose many other honors include an Oscar nomination for his direction of “Crouching Tiger, Hidden Dragon,” and whose “Sense and Sensibility” was a Best Picture nominee, shot “Life of Pi” in 3D, utilizing groundbreaking techniques to capture the story’s epic scope.

Since Ang Lee came aboard the project at the end of 2008, he has worked to create a singular vision of Martel’s unforgettable tale. The all-audience experiential movie event will take us through a young man’s incredible adventure – at turns thrilling and spiritual; joyous and harrowing; humorous and tragic. Audiences will follow Pi Patel as he travels from an exotic zoo in India on a voyage across the Pacific, where he survives a shipwreck and is cast adrift in a lifeboat with a Bengal tiger as his only company. Adrift in an endess expanse of ocean, Pi struggles to survive and train his companion, landing on a magical island that offers the two their only respite on their desperate journey.

Commented Yann Martel: "I'm thrilled that Ang is adapting “Life of Pi” to film. He's a brilliant, versatile director, with a stunning visual sensibility. He can capture the most intimate emotion as well as the most dynamic action. He's the perfect filmmaker to bring Pi’s epic journey to the screen”

David Magee (“Finding Neverland”) adapted Martel’s book. Gil Netter (“Marley & Me,” “The Blind Side”) is producing. The director of photography is Claudio Miranda, who collaborated with David Fincher on several films, including “The Curious Case of Benjamin Button.” Miranda recently shot “Tron: Legacy” in 3D. Avy Kaufman is the casting director.

Commented Ang Lee: “It has been a daunting and exciting process to develop a motion picture that brings Yann Martel’s fascinating, mind-boggling story to the big screen. Casting the sixteen-year old Pi was particularly challenging. We searched throughout India for a young man who had the innocence to capture our attention, the depth of character to break our hearts, and the physicality needed to embody Pi on his journey.

Fox 2000 Pictures president Elizabeth Gabler stated: “It has been an honor and a privilege to work alongside Ang Lee as he and his team brings this amazing film to life. We believe that “Life of Pi,” with its tremendous scope, groundbreaking visuals, and a story that embraces the triumph of the human spirit will be a cinematic event for audiences of all ages, all over the world.”

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International, and Twentieth Century Fox Animation.

“Life of Pi” is a Twentieth Century Fox release to be distributed nationwide by Warner Bros. on January 8, 2013.

Check out 20^th Century Fox YouTube http://www.youtube.com/watch?v=Grmns7HiEWo&list=UU-JrjBL_iZAn5wjEsw9nRYA&index=1&feature=plcp to view the trailer.

JELLY-G THAI MILK TEA NOW SERVING DELECTABLE, HEALTHY DRINKS

Looking for the latest, tastier, creamier and healthier milk tea around town? Your search for the perfect milk tea stops at Jelly-G Thai Milk Tea!

Jelly G Thai Milk Tea drinks

Jelly-G Milk Tea is the only and premier drink brand in the Philippines that serves authentic, creamy and perfectly blended Thai Milk Tea. Every Jelly-G Thai Milk Tea uses freshly steeped tea leaves daily mixed with all-natural ingredients like Arabica Coffee, Pure Australian Milk Chocolate and pure from fresh fruits with its signature grass jelly intensifying the richness of Jelly-G drinks.

JELLY-G THAI MILK TEA coffee, chocolate and fruit drinks

Jelly-G Thai Milk Tea is now serving refreshing variations of tea, coffee, chocolate and fruit juices. Try Jelly-G Milk Tea available in the following flavors: Thai Milk Tea, Nutty Thai, Cheesy Thai, Carmeletea, Berry Thai, Lemon Thai, Basil Thai, Dark Thai, Jasmine Green, Moji Tea, Cheesy Green, Green Dark, Milo Thai, Chocnut Thai, Chai Tea and Black Tea.

Coffee lovers will surely perk up in Jelly-G’s coffee variants: America Coffee, Coffee Mint, Nutty Cup, Carmeletto, Mocha Dark, Coffee Oreo, Deep Chocnut and Cinnamon Spice.

Indulge guilt-free with Jelly-G’s Chocolate variants: Choco Bravo, Chunky Oreo, Black Forest, Mella Twist, Choco Mist, Aussie Nut, Dark Chocolate, Choco Milo and Choco Bravo Banana.

More refreshing twists in Jelly-G’s fruit drinks: Mango Sweeso, Frizzy Berry, White Lychee, Banana Bliss, Mango Yakult, Berry Yakult, Cheesy Mango and Cheesy Berry.

Visit Jelly-G branches available at Glorietta4 Food Choices, Market!Market! (3^rd flr.), Alabang Town Center Food Choices, Marquee Mall (ground flr.), Robinson’s Metro East (ground flr.), SM Marikina (3^rd flr.), Sta. Lucia East Mall (2^nd flr.) and Festival Supermall (3^rd flr.) and choose from a wide variety of milk tea that will satisfy everyone’s taste.

Jelly-G Thai Milk Tea will also open soon at Ali Mall (lower ground) and at 500 Shaw Centrum (ground level).

Visit and like their Facebook page Jelly G Drink for more exciting drink mixes of Thai Milk tea and freebies.

Taken 2: Twice the action and suspense, what drive’s a man into REVENGE?

It is not over for Bryan Mills (Liam Neeson), the retired Central Intelligence Agency (CIA) American agent who rescued his daughter after being kidnapped by a notorious Albanian prostitution ring targeting teenagers in France, gets a surprise reprisal from the same Albanian goons out to avenge their loss. Set in Istanbul, Mills, now reunited with his estranged wife (Famke Janssen) and daughter (Maggie Grace), and his wife are held captive by Murad (Rade Sherbedgia), the avenging father of the same Albanian criminal Mills killed.

 

Lian Neeson plays retired CIA agent Bryan Mills in Taken2

With no one to turn to, and with time running out, Mills is left with no other feasible alternative but to rely on her daughter’s instinct and judgment to save their lives.

Bryan Mills (Liam Neeson) wrestles with an Albanian criminal out to kill his family in Taken2

Neeson, in an interview with Empire magazine, teases about Taken2’s exciting plot, “I’m able to, in a very covert way, instruct her to find out where I am being held because a sack’s been put over my head and I’m in the middle of a dungeon. It’s highly impossible yet equally possible”.

Taken2’s “family survival driven” storyline takes its cunning cue from what viewers enjoyed watching the original sequel. Taken 2, which hit theaters on October 4 and distributed by Warner Philippines through 20th Century Fox, reunites Neeson with his original co-stars Famke Janssen (X-Men) and Maggie Grace, who play Bryan’s divorced wife and his precious daughter.

 

Check out 20th Century Fox’s updated Taken 2 trailer for the latest trailer of “Taken 2”.

Taken 2: Twice the action and suspense, what drive’s a man into REVENGE?

It is not over for Bryan Mills (Liam Neeson), the retired Central Intelligence Agency (CIA) American agent who rescued his daughter after being kidnapped by a notorious Albanian prostitution ring targeting teenagers in France, gets a surprise reprisal from the same Albanian goons out to avenge their loss. Set in Istanbul, Mills, now reunited with his estranged wife (Famke Janssen) and daughter (Maggie Grace), and his wife are held captive by Murad (Rade Sherbedgia), the avenging father of the same Albanian criminal Mills killed.

 

Lian Neeson plays retired CIA agent Bryan Mills in Taken2

With no one to turn to, and with time running out, Mills is left with no other feasible alternative but to rely on her daughter’s instinct and judgment to save their lives.

Bryan Mills (Liam Neeson) wrestles with an Albanian criminal out to kill his family in Taken2

Neeson, in an interview with Empire magazine, teases about Taken2’s exciting plot, “I’m able to, in a very covert way, instruct her to find out where I am being held because a sack’s been put over my head and I’m in the middle of a dungeon. It’s highly impossible yet equally possible”.

Taken2’s “family survival driven” storyline takes its cunning cue from what viewers enjoyed watching the original sequel. Taken 2, which hit theaters on October 4 and distributed by Warner Philippines through 20th Century Fox, reunites Neeson with his original co-stars Famke Janssen (X-Men) and Maggie Grace, who play Bryan’s divorced wife and his precious daughter.

 

Check out 20th Century Fox’s updated Taken 2 trailer for the latest trailer of “Taken 2”.